本次比赛从2011年9月到2012年1月历时将近四个月的时间，整个比赛过程从宣讲会到参与比赛，我院学生都积极踊跃的参加。2011年9月20日本次比赛的预热宣讲会在延安西路校区召开，当天宣讲会现场吸引了近百名同学参加。在宣讲会上同学们对本次比赛详细的主题和参与方式有了详细的了解。比赛的首轮预赛中有58名同学提交了作品，他们根据自己对于“Territory”的理解传达了很多新鲜独特的创意想法，在第一轮的筛选过程中伦敦服装学院的老师Wendy Malem、James Pegg于11月17日亲临比赛现场，经过一轮精心地筛选后，10名优秀选手突出重围进入到决赛环节。
图-1 宣讲会现场
我校入围的十名同学的作品通过电子平台Workflow与伦敦服装学院的十名同学进行交流，最终通过意大利ELLESE服装公司的选拔，我校的四名同学入围了最后的决赛。这四名同学与伦敦服装学院的同学通过互换设计理念的方式进行最后的设计创作。2011年11月31日所有选手上传最终作品。经过历时将近两个月的选拔过程，我校学生顾乃清同学在与国际顶尖服装学院较量的比赛中荣获了第一名的好成绩，为我校争得了荣誉。
比赛结束后，顾乃清同学这样形容了参加此次比赛的感受：“作为大二学生，能在这样一个国际化的赛事中获得殊荣，为校争光，我感到万分荣幸。作为一个热爱着服装设计的大学生，能在如以一个专业化的舞台上展示自我，我也感到自己多么幸运。然而，仔细想来，赛事的过程本身给我带来的感受与得益更是无以伦比的，让我感到幸运、欣慰和幸福。初出茅庐的我，还记得当初怀着对比赛的满腔热情而坐在百人的宣讲会场中。望着身边优秀的前辈和同学，我心里不禁萌生焦虑。我对自己发问‘只是一个初学者，我能成功地脱颖而出吗’听着台上的老师对这次比赛的讲解，一丝难以抑制的兴奋又渐渐在我心中发芽。我只告诉自己‘尽自己最大的努力，即使失败了也才不会后悔’。难题接踵而至，我并没有逃避，没有懈怠，没有放弃。相反，我坚持了下来，完成了这最后的作品。当遇到困难时，当陷入挫折时，当收获成功时，或许我都会想起这次的与伦敦服装学院合作比赛，想起它带给我的经历与经验——想起它带我的点滴感动。然后，怀着那份始终不变的热爱、执着与坚持，我会踏实求索，不懈追求，尽情享受！”
图-2伦敦服装学院老师现场指导我校学生
图-3 顾乃清同学获奖作品节选(1)
图-4 顾乃清同学获奖作品节选(2)
附伦敦服装学院的获奖名单公示以及对于获奖作品的评语:
First place ($1000 US dollars) – Gu Naiqing (Donghua)
This was a very impressive project from the initial consumer boards submitted at stage
one through to the finished design stage of the project. Gu demonstrated a strong
understanding of the ellesse brand and researched the relevant consumer groups in a lot
of detail. The design boards combined high quality presentation visuals, good attention
to detail and beautiful use of colour. The finished designs were relevant to the ellesse
brand as well as the target consumer that had been outlined by LCF. Gu delivered a
professional project that delivered on all aspects of the brief.
Second place ($500 US dollars) – Kornelia Gorzkowicz (LCF)
We were impressed by the diversity of Kornelia’s work-delivering a consumer board based
on a UK Grime consumer then designing a more sophisticated collection of pure and simple
designs that reflected the target Asian consumer. The project demonstrated that Kornelia
understood all aspects of the Asia consumer and didn’t rely on designing product that
related to her own personal tastes or to her own UK consumer. The visuals used in the
design project were well researched and communicated her product vision very well.
Third place ($250 US dollars) – Anqi Wang (LCF)
Anqi delivered a design project that fused performance sport and street style reflecting
that ellesse brand DNA. Anqi’s attention to detail and understanding of body movement
resulted in designs that were both functional yet fashion forward. A lot of work went
into the design and development of the collection including some inspirational print
work. The finished collection represented the Asian consumer quite well however the use
of a stronger colour palette, as outlined in the Asian consumer board, would have made
the project even stronger.
Acknowledgement for Marcus Richardson (LCF):
We would like to also acknowledge the consumer and design work that was submitted by
Marcus Richardson. We loved Marcus’s style of work (both the consumer boards and the
design elements) and it represented the ellesse brand very well. However even though his
product collection was strong, we felt it had been inspired by and reflected Marcus’s
own initial consumer boards rather than following any consumer/mood boards sub-mitted by
the Donghua students and therefore didn’t fully deliver on the brief and narrowly
missed out on one of the top three prizes.